Jack’s Abby Beer Garden Anniversary

How Jack’s Abby Craft Lagers used competitor benchmarking to enhance customer experiences

The Challenge:
In a competitive market, Jack’s Abby Craft Lagers needed to ensure their brand positioning actually matched their core values. They were considering a capital investment of a new outdoor playground area, but needed data to validate the decision before spending the money.

The Insight:
Using natural language processing, Crafted Insights benchmarked the brewery’s on-premise experience against local and regional competitors. The data revealed a massive competitive advantage: consumers already associated Jack’s Abby with being “family-friendly” three times more than the competition.

The Result:
The report turned a gut feeling into a confirmed strategy. “It was all guesswork before we had this information,” said Rob Day, VP of Marketing. Armed with proof that their audience valued the family atmosphere, Jack’s Abby moved forward with the playground project with total confidence.

“Data is the foundation of our decision-making process,” Rob concluded. “It is the best place to start and gives you a competitive advantage.”