About Us
Crafted Insights (CI) is a research and consulting firm in relentless pursuit of understanding why people do what they do. Through a suite of products and services, CI provides market insights to companies across all industries who keep their customer at heart. We believe powerful data is the backbone of any business outcome. CI generates clear, actionable intelligence giving you precision in every decision.
Our Story
Formerly Craft Beer Advisory Services, Crafted Insights expands on our successes serving the craft beverage industry. We began as a specialized firm dedicated to helping breweries understand their customers through market research and brand tracking. By bringing enterprise-level data and analysis to independent breweries, we helped our clients navigate a rapidly changing industry by delivering best-in-class customer experiences.
Today, we are taking these capabilities beyond beverage. From positioning luxury goods to real-time brand tracking, Crafted Insights brings strategic partnership to their clients most pressing challenges.
We are proud of our roots and will continue serving the craft beverage industry. We are equally excited bring that same dedication, precision, and data-driven success to the wider world of business.
Crafted Insights Leadership
Michael Varda
Founder and Principal
Michael Varda is a market research leader dedicated to transforming how brands understand their consumers. He launched his career in strategic research, optimizing academic portfolios for universities and guiding brand strategy for Fortune 500 companies including Amazon, Microsoft, and Capital One. Today, he applies that high-level consultative rigor directly to the craft economy, helping producers navigate complex markets with precision.