Precision in every decision with Crafted Insights
Crafted Insights is a research and consulting firm specializing in the craft economy.
From artisan shops to fully scaled national brands, we provide industry-leading consumer insights and strategy consulting.
Behind every data point is a human decision
Performance metrics are valuable indicators, but rarely do they tell a story. We are obsessed with the “Why” because that is where growth lives.
– Why did a loyal customer switch to a competitor?
– Why is one product line resonating while another falls flat?
We answer these questions by bridging the gap between hard data and human behavior. We study the people behind the purchases. When you understand the emotions, needs, and friction points of your audience, the “How” becomes clear.
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Whether you need a deep-dive market study or a real-time brand tracking solution, we are here to help you build a smarter future.
Richmond Roots.
National Reach.
We are proudly headquartered in Richmond, Virginia
with capabilities that extend from coast to coast.